The Urgency

March 29, 2011

How many people in our town know about pizza?

And how many people in our town know they can restore their damaged photos?

So why then is it the pizza shops that have a guy on the corner waving around a sign like a mad-man?

What have WE done today to let the people in our community know about photo restoration or other services we offer?  Where’s our sense of urgency?

Specific action:  Some of the most successful labs I know have an A frame advertising their services out on the sidewalk or side of the building.  Order one today.  Switch out messages weekly.  Because you’re asking each of your clients where they heard about you – and writing it down – you’ll be kept motivated to put it out/update it as you see how it’s working.